COLLAB BEER WITH THE LEGENDS FROM TROPHY EYES MUSIC FOR GROOVIN THE MOO 2019
In early 2019, CYBC engaged Newcastle-based J.J. King as Head Brewer and General Manager. J.J. comes with a wealth of experience in process engineering and production, working with fast-growing craft beer brands like 4 Pines and Green Beacon. He was at the helm of producing a bespoke beer with GTM touring band Trophy Eyes, creating the limited edition “Trophy EyePA”. This unique one-off brew concept will roll out with a chosen artist from each GTM line up moving forward.